# Firmographic & technographic

Enrichment profile for a domain — company type, size and industry footprint, technology name lists, and funding snapshot when available.

_Data source — Firmographic and technographic signals Propensify detects: enrichment footprint, company type, size and industry bands, technology name lists, and funding snapshot when available._

HTML: https://propensify.io/data-sources/firmographic-technographic
Markdown: https://propensify.io/data-sources/firmographic-technographic.md

Industry, type, and HQ are categorical here. Stack language lives on Website signals and Job openings.

- **Also read:** [Website signals](https://propensify.io/data-sources/website-signals) — stack language on their own site
- **Also read:** [Job openings](https://propensify.io/data-sources/job-openings) — tooling and process language in the requisition

plus category tags when present

## Firmographics bind the account. Tech shows the stack sample.

### Firmographics

Whether we observe a usable enrichment profile — type, size band, industry, country, founded, funding keys.

### Technographics

Whether a technology name list is present for the domain — and how rich the count looks — or an honest “unavailable.”

## How enrichment evidence stacks

Three layers — bind the enrichment footprint, read the firmographic profile, then see whether a tech stack sample is present.

1. **Footprint** — Observed / miss / thin
2. **Firmographic profile** — Type · size · industry · geo
3. **Tech stack** — Names present or unavailable

- **Always useful:** Observed vs not found vs thin — cheap and decisive.
- **Profile keys:** Type, size band, industry, geo, funding snapshot when present.
- **Stack honesty:** Names observed — or unavailable without inventing “no software.”

## Enrichment footprint

First question: does this domain return a usable enrichment profile?

Exactly one footprint outcome per research pass.

## Footprint States

- **Profile observed:** Usable enrichment keys for the domain — firmographic lane open.
- **Domain not found:** Not enrichable in this pass — not proof the company is illegitimate.
- **Thin / unusable:** Enrich returned but lacked usable keys — not “no firmographics anywhere.”

## Company type

When the profile parses a known type — private, public, educational, nonprofit, or government.

At most one type on a pass.

## Type States

- **Private:** Classified as private on the enrichment profile.
- **Public:** Classified as public — optional stock fields are enrichment-reported only.
- **Educational:** Classified as educational.
- **Nonprofit:** Classified as nonprofit.
- **Government:** Classified as government.

## Firmographic profile

Size band, revenue when disclosed, industry, country, founded year, and NAICS when present.

Size and revenue are enrichment range bands — not payroll or audited financials.

Category tags when present on the profile — taxonomy coverage varies.

## Profile Cards

- **Size band:** Employee range observed — not payroll headcount or live workforce count.
- **Revenue band:** Revenue range disclosed when present — absence ≠ low revenue.
- **Industry:** Primary industry label present on the profile.
- **Country:** HQ country code present — may be coarse (country-level).
- **Founded year:** Founding year present when coerceable.
- **NAICS codes:** At least one NAICS code — coding coverage varies.

## Category Chips

- B2B
- B2C
- SaaS
- E-commerce
- Manufacturing
- Healthcare

## Funding snapshot

Stage label, total funding magnitude, and funding-row count when the enrichment payload includes them.

This is a snapshot lane — for round-by-round depth, pair with Crunchbase.

## Funding Cards

- **Funding stage:** Stage label present — may not match Crunchbase stage.
- **Total funding:** Numeric total when present — nulls are common for PE or bootstrapped firms.
- **Funding rows:** Count of funding rows — not a complete fundraising narrative.

## Tech stack

Whether vendor / technology names appear on the enrichment profile.

A name list is not an exhaustive stack audit. Unavailable ≠ no software.

Illustrative names when a stack sample is observed — not every tool the company runs.

## Tech States

- **Stack observed:** At least one technology name in the enrichment list — count available for packs.
- **Stack unavailable:** No technology names in this payload — not proof the company uses no software.

## Tech Chips

- Shopify
- React
- Google Analytics
- Salesforce
- AWS
- WordPress

## Discovery URLs

LinkedIn and Crunchbase org URLs when reported on the profile — hops for further research.

## Discovery Cards

- **LinkedIn URL:** Company LinkedIn URL reported — discovery hint; URL may be stale.
- **Crunchbase URL:** Crunchbase org URL reported — discovery hint, not a CB page scrape.

## What it looks like in a verified fit

Enrichment evidence lands as findings on the account — with the same Fit and Signals score grammar as the product.

Northline Analytics

## Findings

- **Profile observed**
- **Size band**
- **Stack observed**

## Boundaries & method

- Third-party enrichment for the domain — not registry legal truth.
- Domain not enrichable here ≠ the company is illegitimate.
- A thin return means this pass lacked usable keys — not “no firmographics exist anywhere.”
- Employee range is an enrichment band — not payroll headcount or live workforce count.
- No revenue band on this pass ≠ low revenue.
- Technology names are a sample list — not an exhaustive stack audit.
- No tech names returned ≠ the company uses no software.
- Stage / total / row count are enrichment snapshots — may not match Crunchbase depth.
- Reported LinkedIn / Crunchbase URLs are discovery hints — they can be stale.
- We do not invent size or revenue ladders beyond the enrichment bands, and this guide has no “recent raise” timing.
- Headcount motion and people coverage live on the Company workforce guide.

## Want firmographic and technographic signals on your verified fits?

We’ll map enrichment footprint, profile keys, and stack availability to your ICP and show how they look on real accounts.

- [Get 10 vetted companies →](https://propensify.io/#lead)
- [Book a call](https://propensify.io/book-a-call)


Part of https://propensify.io/data-sources. Full set: https://propensify.io/data-sources.md.