# Crunchbase Public Crunchbase evidence — company snapshot, funding depth, growth trends, and web / tech footprint when pages resolve. _Data source — Crunchbase signals Propensify detects: company snapshot, funding depth, growth trends, and web / tech footprint from public Crunchbase pages._ HTML: https://propensify.io/data-sources/crunchbase Markdown: https://propensify.io/data-sources/crunchbase.md ## Two questions we ask of the profile 1. **What capitalization story is on the profile?** — Stage labels, disclosed rounds, public versus private — the story the page tells, not an essay parse. 2. **What events are attached?** — Milestones and news chips on the profile — attached events, not a traffic essay. No org page in this pass is unknown — not that they are unfunded. ## Snapshot is context. Momentum is prioritization. ### Snapshot Org page facts — operating status, public/private, stage label, capital disclosure, score levels. ### Momentum What moved — funding recency, growth/heat trends, milestones, and website traffic direction. ## How Crunchbase evidence stacks One family, four depths — start with the org page, then open funding, growth, and tech when the story needs more. 1. **Profile** — Org snapshot 2. **Funding** — Rounds depth 3. **Growth** — Trends & milestones 4. **Tech & traffic** — Visits / stack - **Org first:** Identity, taxonomy, and score snapshot from the organization page. - **Funding depth:** Rounds and investors when the financials page resolves. - **Growth motion:** Trend deltas and milestone samples — not score levels. - **Tech & traffic:** Visit estimates, traffic direction, and a technology detection sample. ## Company profile Did we resolve a usable org page — snapshot facts, not a parsed essay. Employee range is a Crunchbase string — not live workforce trajectory. Pair with workforce signals when you need headcount motion. ## Profile Footprint - **Org observed:** Usable organization page extract — listing, not ICP fit proof. - **Not found:** No Crunchbase org URL resolved — not illegitimate or unfunded. - **Extract unusable:** Page sparse or extract flake — not proof of no Crunchbase presence. ## Operating - **Active:** Operating status coerces to active — CB snapshot, not legal proof. - **Closed:** Closed / defunct-style status on Crunchbase — not dissolution proof. ## Funding Status - **Public:** Funding status Public — taxonomy, not exchange verification. - **Private:** Funding status Private — not full cap-table confidentiality. ## Company Type - **For-profit:** Company type coerces to For Profit on the org page. - **Non-profit:** Company type coerces to Non-Profit on the org page. ## Stage And Funding - **Stage present:** Last-funding-type label present (e.g. Series A) — not rounds depth. - **Funding observed:** Total funding coerced to USD — disclosure parse, not audited books. - **Funding obfuscated:** Funding text present but not coercible — we won’t invent a number. ## Scores - **Growth score:** 0–100 vendor growth score snapshot — not causal growth or Hot/Warm. - **Heat score:** 0–100 vendor heat score — not buyer intent. - **CB rank:** Crunchbase rank observed — vendor prominence, not ICP priority. ## Profile Rollups - **Competitors listed:** Competitors listed on the org page — not win/loss proof. - **Founders present:** Founder names listed — sample count, not a complete roster. - **Employee range:** Employee range string on CB — not payroll headcount. ## Funding depth When the financials page resolves, we read rounds inventory and investor rollups — not a replacement for the org-page stage label. Org-page stage ≠ rounds inventory. Prefer this section when you need depth. ## Funding Footprint - **Financials observed:** Financial details page retrieved with usable extract fields. - **Not found:** No financials URL resolved — not proof the company never raised. - **Extract unusable:** No coercible rounds or investor lists — flake or sparse page. ## Rounds - **Rounds observed:** Funding rounds count ≥ 1 — inventory rollup, not per-round truth. - **No rounds listed:** Usable page with zero coercible rounds — disclosure miss possible. ## Investors - **Investors present:** Investor list length ≥ 1 — page sample, not a complete roster. - **Lead investors:** Lead investor list length ≥ 1 — sample, not exhaustive leads. ## Round Recency Latest round recency Days since latest parseable round date — extract parse, not verified close. ## Growth & milestones Trend deltas and milestone samples live here — score levels stay on the profile. Trend points are vendor snapshots — not proof of causal growth or buyer intent. ## Growth Footprint - **Growth page observed:** Growth outlook page retrieved with usable extract fields. - **Not found:** No growth outlook URL — not proof of flat momentum. - **Extract unusable:** No parseable trends or milestones — flake or sparse page. ## Trends - **Growth trend:** Signed growth-score trend points — proprietary snapshot, not causal proof. - **Heat trend:** Signed heat-score trend points — not buyer intent. ## Milestones - **Milestones present:** Recent milestones list length ≥ 1 — sample, not full chronology. - **None listed:** Empty milestones list — disclosure miss possible. - **Milestone recency:** Days since latest parseable milestone date — extract parse only. ## Tech & traffic Web visit estimates, traffic direction, and a technology detection sample — when the tech page resolves. Pair with Website Ranking when you need an independent popularity ladder — Crunchbase visits are a third-party estimate on the tech page. ## Tech Footprint - **Tech page observed:** Tech details page retrieved with usable extract fields. - **Not found:** No tech details URL — not proof of zero traffic or stack. - **Extract unusable:** No coercible visit, stack, or spend evidence — flake or sparse. ## Visits - **Visits observed:** Website visit count coerced — third-party estimate, not analytics. - **Visits unavailable:** Usable tech page without a coercible visit count. - **Visit growth:** Visit growth percent coerced — estimate, not causal audience proof. ## Traffic trend Closed-set website traffic direction from the tech page — the only continuum on this guide. _Growing → declining_ - **Accelerating:** Traffic trend coerces to accelerating — estimate label, not causal growth. - **Stable:** Traffic trend coerces to stable — not proof of flat demand. - **Declining:** Traffic trend coerces to declining — not proof of business decline. ## Stack Cards - **Stack observed:** Active technology count ≥ 1 — detection sample, not inventory of record. - **Stack empty:** Zero coercible technologies — detection miss, not confirmed non-use. ## It Spend Projected IT spend USD projected IT spend — estimate only, not budget fact. ## What it looks like in a verified fit Crunchbase evidence lands as findings on the account — with the same Fit and Signals score grammar as the product. Harborline Analytics ## Findings - **Crunchbase org observed** - **Funding rounds observed** - **Traffic accelerating** ## Boundaries & method - A Crunchbase page is a listing / AI extract — not ICP fit or complete firmographic truth. - Sparse or unusable extract ≠ the company has no Crunchbase presence. - Operating active/closed on Crunchbase is a snapshot — not Companies House or legal proof. - Public / Private are taxonomy labels — not exchange verification or full cap-table secrecy. - Total funding is USD when coercible; obfuscated means we won’t invent a number — and we don’t invent size bands. - Growth score, heat score, and rank are vendor snapshots — not buyer intent or Hot/Warm. - Growth/heat trend points and milestones are proprietary / sample observations — not causal growth proof. - Rounds and investor lists are inventory rollups — not audited raises or complete rosters. - Visits, visit growth, and projected IT spend are third-party / projected estimates — not analytics or budget fact. - Technology counts are a detection sample — not an inventory of record. Profiles / contacts depth is not part of this guide. ## Want Crunchbase on your verified fits? We’ll map snapshot, funding depth, growth, and tech signals to your ICP and show how they look on real accounts. - [Get 10 vetted companies →](https://propensify.io/#lead) - [Book a call](https://propensify.io/book-a-call) Part of https://propensify.io/data-sources. Full set: https://propensify.io/data-sources.md.