# Company socials Public company profiles across LinkedIn, Facebook, Instagram, YouTube, and X — footprint, audience size, posting activity, and engagement. _Data source — Company socials signals Propensify detects: public profile footprint, audience size, posting activity, and engagement across LinkedIn, Facebook, Instagram, YouTube, and X._ HTML: https://propensify.io/data-sources/company-socials Markdown: https://propensify.io/data-sources/company-socials.md ## Three questions we ask of the profile and the posts 1. **What identity does the profile assert?** — Professional About text, industry tags, freelancer-of-one versus a real company. 2. **How do they sell in-channel?** — Links to a store, versus DM-to-purchase and unintegrated social checkout. 3. **What is the demand texture?** — Launch posts, viral spikes, stockout comments, dead silence — captions and comments, not ad targeting. No matching public profile in this pass is unknown — not proof they have no account. ## Platforms - LinkedIn - Facebook - Instagram - YouTube - X ## Presence is a gate. Activity is prioritization. ### Profile Whether we find a public company profile, page, or channel on each network. ### Posting & engagement Whether content is showing up recently, at a steady cadence, and drawing engagement. ## How social evidence stacks Three layers — bind the profile, read audience size when returned, then see posting motion and engagement on the content sample. 1. **Profile** — Found / not found 2. **Audience** — Size snapshot 3. **Posting & engagement** — Recent → stale + reactions - **Always useful:** Profile found vs discovery miss — per network. - **Scale snapshot:** Followers or subscribers when the profile returns them. - **Alive on social?:** Posting continuum plus engagement when available. ## Profile footprint Per network we check — a miss is a discovery miss for that platform, not proof they have no account anywhere. Shared gates across LinkedIn, Facebook, Instagram, YouTube, and X. We do not render five separate found/miss walls. ## Footprint States - **Profile found:** A public company profile, page, or channel is attributable on that network. - **Not found:** No matching public profile in this discovery pass — not proof they never have one. ## Audience size Follower or subscriber count when the profile returns it — a snapshot, not growth history. No invented large / mid / small influencer tiers. Count when present; silence when not. ## Audience Card Audience size Numeric followers or subscribers on the observed profile — snapshot only; not a growth trajectory. ## Audience Chips - **Followers** - **Subscribers** ## Posting activity Whether the content sample shows recent posts, a steady cadence, quiet periods, or stale activity — plus honest coverage when dates or posts are thin. Same activity ideas across networks. X may lack cadence when dated posts are thin. ## Posting continuum Shared activity shape once enough dated content is in the sample. _Recently active → stale_ - **Recently active:** Dated content in the shared recent window — the account looks live. - **Steady cadence:** Repeated dated posts at a recognizable interval when the sample supports it. - **Quiet:** Little recent dated content — still present, not obviously posting. - **Stale:** Last dated content is old relative to the shared window. ## Posting Coverage - **Content present:** At least one post, video, or tweet in the returned sample — not a full history. - **No content returned:** Sample came back empty — not proof the account never posts. - **Dates insufficient:** Not enough dated items to place the account on the posting continuum. ## Engagement Numeric reactions, likes, comments, or views on the content sample when available. Enrichment depth differs by network. Absence of an engagement atom is not proof of zero interest forever. ## Engagement Card Engagement observed Reactions, likes, comments, or views on sampled content when the platform returns them — YouTube views sit in this same lane. ## Platform texture Unique surface details that stay as chips — not five mini-guides. ## Platform Texture - **Funding on profile:** Funding disclosed on the LinkedIn company payload when present — not Crunchbase depth, not workforce headcount. - **Page ads claim:** Organic page may claim ads are running or not — that claim is not the Meta Ads Library guide. - **Reels & access:** Reels, paid partnerships, and private profiles are coverage texture — private ≠ no business. - **Shorts & views:** Shorts presence and view counts sit under the shared engagement story when returned. - **Verified & thin dates:** Verified badge when present. Cadence often deferred when dated posts are thin — honesty, not a missing product. ## In a verified fit Northline Analytics ## Findings - **LinkedIn profile found** - **Recently active on Instagram** - **Engagement observed on YouTube** ## Boundaries & method - Organic profiles ≠ Ad Library creatives — pair with LinkedIn Ads, Meta Ads, or Google Ads for paid motion. - Audience size is a snapshot — we do not invent follower growth trajectories. - No follower or subscriber “influencer tiers.” - Content sample ≠ full posting history. - Not found ≠ never present on that network. - LinkedIn funding on profile ≠ Crunchbase round depth. - LinkedIn employee fields on social payloads ≠ Company workforce series. - Facebook page ads-running claim ≠ Meta Ads Library guide. - Private Instagram ≠ no business. - X cadence may be unavailable when dated posts are thin. - Engagement enrichment cost and depth differ by network — silence is coverage, not a verdict. ## Want company socials on your verified fits? We’ll map profile footprint, audience size, posting activity, and engagement across the networks that matter for your ICP. - [Get 10 vetted companies →](https://propensify.io/#lead) - [Book a call](https://propensify.io/book-a-call) Part of https://propensify.io/data-sources. Full set: https://propensify.io/data-sources.md.